Chondroitin, Kava Kava, 5HTP, Garlic,
Selenium Now Among Ten Most Popular Nutritional Supplements
NBTY Announces Results of Third Consumer
Tracking Report onNutritional Supplement Spending Habits
BOHEMIA, N.Y., Nov. 12 PRNewswire
Curious about what your neighbors keep in their kitchen cabinets?
Nutritional supplements of course. Chondroitin/Glucosamine, Kava
Kava, 5HTP, Garlic and Selenium are now among the ten most popular
supplements in the U.S., according to the most recent consumer
tracking report conducted by NBTY Inc., (Nasdaq: NBTY), a leader
in the dietary supplement industry.
The study reveals the latest American spending habits on vitamins,
minerals, herbs and nutritional supplements. "With more and more
people including Chondroitin/Glucosamine, Kava Kava, 5HTP, Garlic
and Selenium in their nutritional regimen, it's understandable
why they are now among the ten most popular," said Scott Rudolph,
Chairman, CEO and President of NBTY, Inc. "Consumers are taking
an active role in maintaining a healthy lifestyle and have realized
that nutritional supplements are an easy and effective way to
make a difference in their lives."
The top nutritional supplements purchased by American consumers
from July through September 1998 are:
1. Vitamin E (400 i.u.)
2. Ginkgo Biloba
4. Calcium with Vitamin D
5. Vitamin C (500 & 1000 mg)
6. Kava Kava
8. St. John's Wort
Chondroitin/Glucosamine, the third most popular supplement,
is best known for strengthening and protecting the joints. Kava
Kava, which is sixth on the list, has been reported in the press
to relieve anxiety.
The ninth most popular supplement, 5HTP, reportedly relieves
anxiety and improves mood.
Selenium, the tenth most popular supplement, is reported to protect
against cancer, heart disease, arthritis and accelerated aging.
Seventh on the list is Garlic, which is reported to protect
the cardiovascular system.
Since the release of NBTY's first consumer tracking report in
October 1997, the important antioxidant Vitamin E continues its
reign as the most widely purchased nutritional supplement among
American consumers. Vitamin E, which maintains healthy cell membranes,
made headlines recently when reports indicated that it may reduce
the risk of prostate cancer in men. Additionally, Vitamin E has
been reported in the press to fight Alzheimer's disease, heart
disease, kidney disease and strengthen the immune system in the
Remaining on the top ten list of nutritional supplements among
American consumers are: Ginkgo Biloba, which went from ninth to
second, reportedly enhances circulation to the brain; Calcium,
which remained fourth on the list, helps build strong teeth and
bones; Vitamin C, which went from second to fifth on the list,
is known for its antioxidant properties; and St. John's Wort,
which dropped from third to eighth, has been reported to control
NBTY's consumer report has been compiled from a national representative
sample of sales data primarily through NBTY's retail chain Vitamin
Worlda, with additional data from the Puritan's Pride catalogues
and Nature's Bounty product sales. The next consumer report will
be available in January 1999. This release contains statements
relating to future performance of the Company (including certain
expansion projections and business trends) that are "forward-looking
statements" as defined in the Private Securities Litigation Reform
Act of 1995. Actual results may differ materially from those projected
as a result of certain risks and uncertainties, including but
not limited to, changes in political and economic conditions,
demand for and market acceptance of new and existing products,
as well as other risks and uncertainties detailed from time to
time in the filings of the Company with the Securities and Exchange
NBTY, Inc., headquartered in Bohemia, NY, is one of America's
leading vitamin, mineral and nutritional supplement manufacturers.
The company is committed to educating consumers on the importance
of nutritional supplements as an essential part of a healthy lifestyle.